Rimmel's Moisture Renew Lipstick reduces lip dryness without compromising color. These lipsticks contain vitamin A, C, and E. They are ultra lightweight and provide great color at the same time. Dermatologically tested.
I was surprised to learn that a lot people believe that the new Rimmel London Moisture Renew lipsticks are the same formula just repackaged. I went through my collection and found "As you want it Victoria" from the original formula and compared it to the same from the new collection. These lipsticks are two different formulas. The original formula was creamy but drying on the lips. The new formula is creamy and moisturizing. My camera is not picking it up but there is a slight deference in the color of these two lipsticks. The old formula has a satin finish and the new formula has a shinier finish.
I did not care for the original formula - it was a bit too drying for me. The new formula is a lot more moisturizing. The new formula reminds me a lot of another lipstick in my collection. Stay tuned to find out which one and for swatches.